MOSAIC

Mosaic is a conceptual water-activated eyeliner featuring 12 tempting candy-like shades that blend playfulness with glamour. The goal was to move away from the overtly goofy tones found in multi-color makeup brands and instead appeal to a broader audience eager to experiment a little with color. The packaging uses typography inspired by confectionery to make it as tempting as the shades inside. A dynamic icon system showcases the shades, flexing horizontally and vertically to also frame photographs. Crafted from recycled plastic, each palette is distinct with unique speckles and is refillable with pigment cakes. 

Mosaic is designed to be a fun, sustainable brand that strikes a balance between approachable and refined.